Wells will continue to lead the Frame.io team, reporting to Scott Belsky. Upon close, Frame.io co-founder and CEO Emery Wells and co-founder John Traver will join Adobe. “We’re excited to join Adobe to continue to drive video innovation for the world’s leading media and entertainment companies, agencies, and brands.” “Frame.io and Adobe share a vision for the future of video creation and collaboration that brings together Adobe’s strength in video creation and production and Frame.io’s cloud-native platform,” said Emery Wells, Frame.io co-founder and CEO. “With this acquisition, we’re welcoming an incredible customer-oriented team and adding Frame.io’s cloud-native workflow capabilities to make the creative process more collaborative, productive, and efficient to further unleash creativity for all.” “We’ve entered a new era of connected creativity that is deeply collaborative, and we imagine a world where everyone can participate in the creative process,” said Scott Belsky, Chief Product Officer and Executive Vice President, Creative Cloud. With the addition of Frame.io, Adobe Creative Cloud’s commitment to enabling collaboration across all creatives will extends beyond Adobe’s application and into to the growing number of third-party applications. Innovation benefits the video ecosystem: Frame.io customers and partners will benefit from the company’s robust plug-ins and third-party application support along with new innovation.The combination of Frame.io and Adobe, will bring workflow functionality built natively in Adobe Creative Cloud applications like Adobe Premiere Pro, Adobe After Effects, and Adobe Photoshop. Video workflows must empower all stakeholders: Everyone from video editors, to producers, to marketers will benefit from seamless collaboration.Building on recent innovations for creative collaboration including Adobe Creative Cloud Libraries, Cloud Documents, Design Systems in Adobe XD, Adobe Stock, and Adobe Fonts, all of which together with Frame.io, will make it easy for teams to collaborate across Adobe Premiere Pro, Adobe Photoshop, Adobe Illustrator, and other Adobe Creative Cloud applications. Adobe’s acquisition of Frame.io brings Adobe Creative Cloud’s collaboration services to video. Collaboration is the next wave of creativity: Digital collaboration is now the foundation of all creative endeavours.Frame.io eliminates the inefficiencies of video workflows by enabling real-time footage upload, access, and in-line stakeholder collaboration in a secure and elegant experience across surfaces. Video workflows are disjointed with multiple tools and communication channels used to solicit stakeholder feedback. Plus each video project requires various stakeholders, including video editors, producers, agencies, and clients. Video teams must keep their fingers on the pulse, producing an ever-increasing volume of content. Whether streaming the latest binge-worthy series or starting a movement on social media, video creation and consumption is experiencing tremendous growth.
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